Social media marketing is a must have for businesses today no matter what kind of business or brand you have. We’ve cut through the cluster to bring you 3 steps to the right social media platforms for your business to focus on.
Identify your target audience
You want to be as specific as possible, since it will make your decision easier. Here as some questions you need to answer:
- Who is your typical customer?
- What age range are they?
- Are they male, female or would you cater to both?
- Do you need to know their income level?
- What is their education level?
- What are their interests?
Look at these key demographics of the users will help you gain a general understanding of what each network is used for. Another way to get started is to create a competitor report. Look at your top competitors or even non-competitors who share the same target audience as you. Then look at where they invest their resources online. Research the following:
- What social channels are they on?
- If they are active on multiple social media platforms, where are they getting the most engagement?
Remember a social media user needs to be active on social media to be useful to your business.
Image via Kissmetrics
Set your social goals
Now you know your target audience. Great job! The next most important aspect of any social media strategy is to set S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic, and Timely). By setting your social goals before you begin posting on social media makes it’s easier to measure success or failure.
Example of S.M.A.R.T. Goal:
- Gain 1,000 Facebook followers by the end of the month.
- Gain 12 awesome 5-Star reviews on Google/Yelp or Facebook in three months.
- Have a minimum of 10 customers engage on my page each month following every post.
There is no right or wrong way to think about this. Determining your social goal will help you decide what social media platform works best for your business.
Image via Social Media Week
How many social media platforms can you manage
Most businesses have at 2 or more social media platforms they showcase their brand on. Finding a balance can be tricky, having accounts on too many platforms can spread you thing … not having enough accounts on social media platforms and your brand visibility will suffer.
A social media scheduling tool such as TWS Social Dashboard will help you to save time by letting you schedule posting in advance for a number of different social media accounts at once. Accounts like as Facebook, Twitter, LinkedIn, Pinterest and Google+. Using this scheduling tool, you can cross-post the same content across all of your social media platforms, or edit already scheduled posts. TWS Social Dashboard also lets you add images, links and videos which is important when you consider that content with relevant images gets way more views than content without images.
It’s hard to be on all platforms, so choose the three that best meet your needs and monitor — or hire someone to schedule your posts and monitor — them closely. Social media only works if you stay involved.